The Blue Diamond Group is the second largest Garden Centre Group in the UK, with 37 Centres located across the UK and Channel Islands. Blue Diamond is committed to reducing its impact on the environment and to promoting a greener, cleaner and more nature-friendly way of gardening, and felt a partnership with the Soil Association was a perfect fit.
About the partnership
The partnership has three core aims:
To break down any perceived barriers to gardening in an organic and nature-friendly way.
To raise awareness of the benefits of using organic approved products and natural alternatives.
To support customers on a journey towards organic approved products and natural alternatives when gardening.
By helping customers become more environmentally-aware in their gardens, and encouraging them to get involved with the Soil Association to discover more actions to take towards a sustainable lifestyle, the partnership is contributing to the growth of an inspired community delivering change from the ground up.
Organic and nature-friendly gardening
Blue Diamond’s goal is to offer their customers an organic approved or nature friendly alternative for every chemical product they currently use, to encourage them to make the switch to products that are kinder to our environment. Each month Blue Diamond will focus on different natural or organic approved alternatives for the garden - such as Roses, Vegetables or Wildlife Friendly Gardening for example.
Environmental responsibilities
Blue Diamond takes its environmental responsibilities very seriously and over the years has already taken many positive steps to reduce its impact on the environment, whilst implementing measures to reduce its carbon footprint.
Peat, and ways to become peat free, is at the forefront of many customer’s minds at the moment. Blue Diamond is committed to becoming peat free and is working in collaboration with The Soil Association at ways to achieve this. Blue Diamond’s own nursery at Bridgemere already grows crops in reduced peat and there are plans to begin introducing peat free crops in-store in Autumn 2021, starting with roses.
This partnership allows us to shine a spotlight on the commendable charitable work of the Soil Association whilst helping gardeners on a path to 100% nature friendly gardening. We hope to encourage and give confidence to our customers to make the switch to gardening with products and techniques that are kinder to our environment.Alan Roper Managing Director of the Blue Diamond Group
