Join the Soil Association as a Farm to Fork ambassador and be at the forefront of transforming the way we grow, share and eat food. We are recruiting people working across the food system to be ambassadors, connecting and amplifying the systems change we know is needed - together.
Ambassadors will be upskilled and empowered to tell their authentic stories. They will connect the farm to fork chain and give underrepresented voices a platform to campaign for a transformed food system.
Ambassadors will pave the way for people to have more knowledge about, and better access to, healthy and sustainable food that has been produced in a nature-friendly way.
Ambassadors will be passionate advocates who can champion their own work to communities, media and beyond. The programme will help those at the grassroots and frontline to share their stories illuminating the crisis that our food and farming system is facing. The ambassadors will add powerful voices to this conversation and be a step towards shaping a positive narrative for our food and farming system.
I like being part of a group of exceptional farmers. I get the chance to hear about policy early doors.
Farm ambassador
Who can be an ambassador?
You will work in the UK food system, anywhere along the chain. That could be farmers, school caterers, local change makers or food processors.
You will be passionate about food, want to see a fairer food system and strive for high standards of food and healthy diets.
You will identify with the principles of health, ecology, fairness and care.
You will want to share your story. You may represent a voice that often goes unheard and a want to be a part of the wider good food movement.
You need to have time to commit to attend in person and online training
You need to be willing to learn and develop your voice through stories.
It opens up opportunities to contribute to industry wide subjects.
Farm ambassador
Why should I become an ambassador?
Join the movement: As a Farm to Fork ambassador, you'll build a closer relationship with the Soil Association. You’ll join our extensive networks and connect with other passionate ambassadors.
Boost your profile: Elevate your business, expertise, ideas or community. Become a leading voice in the food system, gain support and recognition for your efforts.
Master new skills: Get top-notch training in media interviews, storytelling, confidence building and creating impactful short videos.
Expand your connections: Network with others who are making waves across the food system. You’ll make valuable relationships and collaborations.
Shape the future: Be an active part of the movement to transform our food system. Share your unique stories and insights to drive meaningful change.
Continuous support: Get ongoing guidance and resources to thrive in your role as an ambassador.
Exclusive events: Attend our annual Ambassadors event and other exclusive partner celebrations where we celebrate achievements and share experiences.
Creative tools: Receive equipment to create professional-quality videos directly from your phone, ensuring your voice is heard loud and clear.
Farm to Fork swag: Rock your Farm to Fork T-shirt (or similar gear) with pride.
Covered expenses: Get travel and subsistence when taking part in ambassador activities.
Partner perks: Get extra benefits and opportunities exclusive to our ambassadors.
Watch the video to find out why Farmer George loves being an ambassador:
We were given training that was incredibly useful.
Farm ambassador
