Alison Muirhead

Business Development Manager, Soil Association Scotland

Alison works with businesses across the organic supply chain, from farmers and growers to wholesalers and retailers.

She is our dedicated business development manager for Scotland, and is part of Soil Association Scotland and the Soil Association Certification team.

Alison's main aim is to grow the organic market in Scotland and raise awareness of the value of organics and why the public should buy it.

Before she came to the Soil Association she worked as a dry goods buyer at a chain of independent delicatessens, so she is well aware of the difficulties and huge opportunities organic can present.

She can offer businesses marketing support, supply chain advice, training, and opportunities to connect with their customers and fellow organic business owners across Scotland and the UK.