Routes to market

Selecting the right route to market is important for the success of any organic product.

As a Soil Association Certification licensee, you benefit from support and advice on a number of ways to sell your products.

There is no right or wrong answer when it comes to choosing how you sell your products. A route to market that works for one business, may not suit another.

First and foremost, it is important to consider your customer and their needs. Research what they want from your product and where they want to buy it. Once you know the answer, this will help you to form your RTM strategy and make selling your products more straightforward. 

There are many ways to reach the organic market. Here are just a few:

• Direct to consumer

  Reach customers by listing your organic box or home delivery on the Soil Association website.

• Independent Retail

  Download organic messaging resources and list your shop on the Soil Association website.

• Climate Pledge Friendly

  List your products on Amazon, as part of their Climate Pledge Friendly stamp of approval.

• Export

  Get up to date news, events & advice on global routes to market, across the organic sector.

• Foodservice

  Free access to the rapidly growing foodservice sector.

Additional support

Find advice on how to market your organic products effectively and resources to support you throughout certification below.  

• Certification Resources

• Marketing organic

• Submit your certification forms on the Processor Portal

  Use the certification portal to manage your organic certification, respond to audit actions and submit forms without having to keep track of emails.

  Access the portal