Organic campaigns - get involved

Throughout the year Soil Association Certification identifies opportunities to promote and celebrate organic, both through our own campaigns and via partners and collaborators. We aim to involve as many of our organic businesses as we can wherever possible, as you are the “boots on the ground” making a real difference to the health of our soils, our biodiversity, our planet.

Current opportunities:

Organic: better for me

We are currently planning a PR campaign to bring organic to the fore in January with a focus on organic as part of a health lifestyle. Drawing on the growing awareness of gut health and the microbiome and the nutritional differences of organic food, we want to join the dots between how a healthy soil microbiome could benefit a healthy gut microbiome.

Want to get involved? Get in touch with marketingsupport@soilassociation.org to find out more.

Upcoming opportunities:

Organic September

Our longest-running campaign aims to grow awareness of the benefits of organic food and farming throughout the month of September. Organic September offers the ideal opportunity to dial up the visibility of your brand or your products’ organic credentials, and give your audiences even more reasons to believe in the benefits.

Organic Christmas

The festive season is a time when we know people like to “trade up” to organic, and so offers the ideal time for certain brands and products to take centre stage as part of a festive feast. It is also a time when media queries for gift guides and Christmas listicles are frequent, so if you have a product that you feel fits the bill then do let us know prior to the Christmas period so we can add it to our list for enquiries.

Best of Organic Market (BOOM) Awards 2025

The bi-annual organic awards will be returning for 2025, with entries due to open in Autumn 2024. For sponsorship queries or further information please get in touch with boom@soilassociation.org.

To keep up to date with all campaign activities and opportunities throughout the year make sure to sign up to the Trade News mailing list to receive our monthly newsletter.

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