Save UK fruit and veg
The Big Give is coming. Double your donations to save UK fruit and veg.
Tuesday 22nd – Tuesday 29th April: all donations will be doubled.
Fruit and veg growers are the vital link between the nation’s health, our food security and protecting the environment. But they are at breaking point. They urgently need your support. Please give whatever you can to help create thriving, sustainable farms.
We must act now.
How does The Big Give work?
Donate from midday on Tuesday 22nd April to midday on Tuesday 29th April to have your donation doubled by a Big Give champion and generous Soil Association pledgers. They will match up to £10,000, so we could raise an amazing £20,000.
You can learn more about the campaign on the Big Give website. If you have more questions, email us at memb@soilassociation.org or phone on 0300 330 0022.
What impact will my donation have?
£100 could help support on-the-ground research into sustainable growing practices and materials.
£50 could help boost demand for sustainably grown UK fruit and veg.
£25 could help ensure growers receive a fair price for their produce.
Donations made offline (such as via BACS transfer or by cheque in the post) or on other websites (including the Soil Association website) cannot be doubled, but will still be greatly appreciated.
How can fruit and vegetable production save the planet?
Fruit and vegetable production, also known as horticulture, is the golden thread linking food security, public health and environmental sustainability. The government must stand up for fruit and veg growers, by reintroducing the previously dropped horticulture strategy.
Our horticulture report sets out seven steps through which the UK Government can support the sector. This would secure a sustainable future for fruit and veg production and consumption in England.
Nature-friendly farming is the future
Recent modelling shows us that a transition to nature-friendly farming, or agroecology, in the UK is possible. It could provide a sufficient and healthy diet to a growing population using farming that's free of pesticides and artificial fertilisers, like organic. Plus, it could tackle the growing issues of climate impacts and wildlife decline.
The way we produce our food matters
We are facing multiple and intersecting crises in climate, nature and health. To tackle all of these, our food systems need a serious overhaul. This includes changing the way we grow, eat, and supply fruit and vegetables.
