To help raise public awareness and understanding of the benefits of organic we've developed some useful resources to help businesses communicate with customers.
Nutritional research - 'Organic IS Different'
Following the publication in the British Journal of Nutrition on Tuesday 15 July 2014 of research concluding there are significant differences in the nutritional content of organic and non-organic crops we have made available some simple marketing resources that you can download here and use free of charge to help share information about the research and point your online audiences to it.
A PDF version of the small booklet titled ‘Organic versus Non-organic. A new evaluation of nutritional difference - crops’, produced by the researchers provides an insight into the study and the key findings.
We’ve got thousands of hard copies of this booklet available and we would be delighted if Soil Association licensees wanted to distribute copies to customers or staff. To order copies please contact our Client Services team by emailing firstname.lastname@example.org or call 0117 914 2411.
Please share the exciting news about this research far and wide.
The web banner graphic above is available to download in a variety of the sizes below. Click on the size you want and when the image appears in your browser right click and select 'Save image as...' The banner will then download.
(When using any of the above banners on a website please add the following alt text to the HTML for accessibility purposes: Organic is different.How we farm can affect the quality of the food we eat. Research published in the British Journal of Nutrition has found significant differences between organic and non-organic farming. Find out more. Soil Association.)
Poster (A3) and flyer (A5)
The graphic above is available to download as a PDF in the sizes below if you want to print and display them your customers.