Alara Wholefoods

Soil Association certifiedBuy one product, and get 7 other Alara cereals to try! Place an order through our website, then email with your name, address and quote ORGANICCONNECT12 to be granted a free 7-day sample pack on top of your order! Great way to stay healthy and discover new favourite breakfasts, so start your day the organic way.

AlaraAt the heart of our story is you and the environment. That's why we've devoted every year since 1975 to creating the tastiest muesli in a way that’s also kind to the Earth. From sourcing locally, to developing community edible-gardens. We hope that little things count. We’re proudly the first cereal company EVER to be Organic and Fair Trade certified, licensed by the Coeliac Society and Zero Waste.

Fancy delicious, sustainable luxury in the morning? Choosing our delicious breakfast cereal is one thing you can do to be a hero for the world and its inhabitants. It's healthy start that looks after tomorrow.

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