The Big Give Christmas Challenge
Double your donations to save our soil
Tuesday 3rd – Tuesday 10th December
Our soil is being threatened as never before. so we need your support more than ever. Please give whatever you can. Help save our soil – our lives and futures depend on it.
How does The Big Give work?
Donate from midday on Tuesday 3rd December to midday on Tuesday 10th December to have your donation doubled by a Big Give champion and generous Soil Association pledgers. They will match up to £20,000, so we could raise an amazing £40,000.
You can learn more about the campaign on the Big Give website. If you have more questions, email us at memb@soilassociation.org or phone on 0300 330 0022.
What impact will my donation have?
£100 could help farmers adopt nature-friendly techniques that improve soil health.
£50 could help fund trials of new, chemical-free farming processes that don’t damage the soil.
£25 could help pressure the Government to adopt a Soil Action Plan that incentivises farmers to prioritise and safeguard our soil.
Donations made offline cannot be doubled, but will still be greatly appreciated. This includes by cheque in the post, or on other websites (including the Soil Association website).
What is soil and why does it need saving?
Soil is a combination of minerals, organic matter, air, water and living organisms. It connects people, plants and animals. For a sustainable planet, we need healthy soil.
Test your soil knowledge with our top 10 soil facts.
Soil combats climate change
Did you know that there are 10 billion tonnes of carbon stored in UK soil?
Healthy well managed soil captures carbon dioxide and stores it as soil organic carbon.
This makes it an essential resource in reducing our greenhouse gas emissions.
Soil feeds us
95 percent of the food that we eat comes from soil. Without lots of healthy soil, it would be impossible for farmers to produce food for us.
Around the world, we are losing soil faster than it’s being formed. Feeding the world relies on healthy soil.
Soil prevents droughts and floods
Healthy soil stores, absorbs and filters water. This makes it a vital resource for protecting against flooding and droughts.
Did you know, a single hectare of soil has the potential to store and filter enough water for 1000 people for a year?
How can we farm in a way that saves our soil?
Intensive farming practices are degrading/destroying our soil at an alarming rate. But there’s hope. Nature-friendly organic farming can improve and regenerate the health of our soil. These are some of the ways that the Soil Association is helping to save our soil.
We work with farmers and encourage best practice
With farmers, we trial nature-friendly farming techniques to improve the health of our soil.
We lobby the government
We make sure the Government treats soil as a vital environmental resource that we need to protect.
We raise awareness
We help people understand why healthy soil is important and can resolve the climate, nature and health crises.
How you can save your soil at home
Read our top tipsRead our Saving Our Soils report
Download the report
