The Better Food Company

Best Independent Retailer

Better Food CompanyThe Better Food Company was set up in 1998 by Phil Haughton in a small industrial unit in Bristol. The company has expanded since then to include two large retail units and a café, whilst robustly maintaining its commitment to organic food and farming. Over 85% of the 4,900 food products in the shops are organic.

The company commit to and champion local, organic growers, especially The Community Farm in the Chew Valley, as key to a community led and sustainable market. The Better Food Company has also been at the heart of launching a Community Supported Agriculture venture with The Community Farm - passing on their growing, wholesale and box scheme operations to the farm.

The Better Food Company is well known for its innovative ideas. They have run a number of events including tours to local farms, evening talks with local speakers, instore tastings and cookery demonstrations. The Company also started rearing their own organic and naturally bred turkeys when they were unable to find a supplier who met their exacting animal welfare standards.

What is unique about The Better Food Company is that they are outward facing and drive the organic message regarding bees, environment, health and community as much as driving the retail business.

Our judges said, "With two thriving stores in Bristol and a customer base growing every year, The Better Food Company offers the best example of independent retailing of organic that extends well beyond the product range and stores. For The Better Food Company, it is a ‘way of life’ and core to their business objectives.

"The Better Food Company showed great examples of embracing every opportunity for pulling in more customers, innovating on ranges, communicating through newsletters and staging unusual events to grab the attention of the public."

To find out more visit

Runner up - Field Fayre

Our judges said, "We were extremely impressed by the attention to detail of sourcing really good local and organic food in the Ross on Wye area. Their approach to make living and eating organically as easy as possible, must be complimented - mouth watering displays of product."

To find out more visit

Runner up - Whitmuir the Organic Place

Our judges said, "Whitmuir is a great example of 'farm to fork' commitment in Scotland, with an in store butchery, restaurant, shop and online shop - they are going that extra mile to engage people with the issues of sustainable food production."

To find out more visit



Good Energy logoA 100% renewable electricity company.
Quote ‘Soil Association’ when you switch: and Good Energy will give £50 to the Soil Association to support our work for healthier, fairer food and farming.

Tell your friends...