Highest protection for organic “Native Shetland Wool”
22 November 2011
Shetland wool producers bid to reclaim the ‘magic’ of Shetland wool.
Organic “Native Shetland Wool“ is set to be given the highest level of protection assuring proof of provenance and breed, joining products such as Shetland Lamb, Cornish Clotted Cream and Blue Stilton Cheese in receiving Protected Designation Origin (PDO) accreditation. This will make it the UK’s first non-food and drink product to be registered under the scheme.
PDO status, under the EU's Protected Food Name (PFN) scheme, will afford Organic “Native Shetland Wool” legal protection, giving consumers the utmost guarantee that they are buying the genuine, premium product from Shetland.
The lengthy application process has meant a near 6-year wait for ShetlandOrganics CIC, a Community Interest Company of crofters and farmers formed to initiate a series of business development projects. Clearly, such definitive accreditation as the PDO requires determination on the part of producers. ShetlandOrganics is grateful for the assistance of both Scottish Government and DEFRA in guiding their progress through the system.
Formal legal protection comes into force 20 days following publication of the Commission Implementing Regulation in the EU Official Journal, this was published on 8 November..
The successful bid from ShetlandOrganics has come at the right time. Surging demand for genuine wool products has resulted in a huge rise in market prices for Scotland sheep fleece. This increase for Scotland’s sheep farmers is a welcome boost and after years of decline is at a 25 year high.
Announcing the PDO accreditation, Rural Affairs Secretary Richard Lochhead said:
“Scotland is home to some of the most popular protected food name products in Europe - including Scotch Beef and Scottish Farmed Salmon – and I'm delighted that Native Shetland Wool joins this exclusive club.
“The high quality of Scottish sheep fleece together with extensive world-wide promotion of wool has seen demand soar. Consumers are moving away from synthetic offerings and demanding the genuine article – be it clothing or furnishings. Therefore, protecting our valuable natural resources is absolutely crucial.
“Scotland is a land rich in raw materials and the Scottish Government will work with companies to make sure more of our iconic produce has maximum protection. There is no substitute for our fantastic Scottish produce, and the market clearly shows this.
“The 2010 wool clip value is double that of 2009, and three times that of 2008. Scotland’s sheep farmers are well placed to benefit from this remarkable rise in market prices, currently at a 25 year high.”
Dorota Rychlik from ShetlandOrganics CIC said:
“We are all delighted that as ShetlandOrganics members, we have finally received the well-deserved accreditation which, we find, means a lot to our well-informed customer and buyer of our outstanding woollen products. It comes at the time of increasing consumer awareness of provenance and traceability, and while the indigenous industries are enjoying a happy revival, as demonstrated by the popularity of our Wool Week here, in Shetland. We could not have hoped for a better boost for our long-term determination to achieve European and world-wide recognition for the special quality of Shetland wool.”
Iona MacPherson : 0131 244 5193 / 07917 588 521