Karen Sinclair Drake of Sophyto

"Organic principles are a point of difference between an authentic brand and a bogus one. Organic also supports the farmer as opposed to the petro-chemical industry."

Karen Sinclair Drake of SophytoKaren's personal quest searching for an effective natural anti-aging line has indeed taken many years. Working with expert chemists and doctors, she found inspiration from complementary and alternative medicine which emphasises the body's innate ability to heal and maintain itself. Taking this concept and applying it to skincare supported her theory that skin has the ability to defend, heal and maintain itself.

This holistic has attracted more customers who are dermatologists and naturopathic doctors who appreciate the science behind the ingredients.

Can you give a short history of how you got to where you are now, including why and when you went organic?

We joined the UK Soil Association in 2002 where we spent five years in research and development formulating a professional line to very strict, robust standards. Sophyto was the first professional skincare company certified by the Soil Association and in early 2008 we launched the line at the American Academy of Dermatologists in Texas. We felt it was important to gain support from the scientific community as there are still many people on the fence about how effective organic and natural products are. To this day we work with skincare professionals around the world and that really helps endorse just how effective these products are.

Organic principles - why do they matter?

They're a point of difference between an authentic brand and a bogus one. Organic also supports the farmer as opposed to the petro-chemical industry (in relation to health and beauty care standards).

What does the Soil Association mean to you?

We view the Soil Association as the Rolls Royce of eco symbols. Just after we became certified after all those years in R&D, we were invited to join the health and beauty care standards committee, which was a great honour. We work as a US arm of the Soil Association and enjoy educating potential licensees to the many benefits of carrying such a prestigious symbol on their products.

Who are your customers and where are they?

Our customers are naturopathic doctors, plastic surgeons, dermatologists and spas and online specialty retailers, as well as organic-loving consumers everywhere. Our biggest market is the US and we also have a wonderful loyal UK customer base who can shop directly from our website.

What do you love most about what you do?

Pushing the boundaries, seeing the invisible and watching our team conjure up fabulous products from nature's bounty.

What do you find most frustrating about what you do?

Travelling and staying in hotels takes its toll sometimes.

If I wasn't doing this, I would be...

...designing sustainable textiles.

Who or what is your biggest inspiration?

It sounds like a cliché, but my biggest inspiration comes from nature.

If I was Prime Minister I would...

...make every citizen more accountable for taking care of our planet and its inhabitants.

What is the most important lesson life has taught you?

Patience.

When were you happiest?

When I had both of my parents.

What is your favourite meal?

Organic roasted vegetables drizzled with white truffle oil, a little celtic sea salt and cracked black pepper.

Dream dinner party guest?

Karl Pilkington, so he could share his tales of visiting the seven wonders of the world. I think he's hilarious!

To find out more visit www.sophyto.co.uk



Bookmark and Share




Meet more heroes...

Bob Kennard of Graig Producers in Wales
"Organic is a fiendishly complex message to get over to the consumer when compared with single message foods, such as local, fair trade and free-range yet it has many of the answers to our current difficulties with food production."
Rohan Marley of Marley Coffee
"I find great joy knowing that we are supporting the communities in which our coffee is grown as well as promoting key pillars of youth, planet and peace that are true to my own and my family's values."
Luke Hasell of The Story Group in Compton Martin, near Bristol
"We became organic in 2004 because organic farming is the future of agriculture and therefore was an easy decision for me to make."
Henry Edmunds of Cholderton Estate in Wiltshire
"We have achieved a balance between the demands of modern highly competitive agriculture and the preservation of the countryside."
Safia Minney of People Tree
"I’m interested in the triple bottom line – people, planet, profit. A product has to not only work in terms of customer quality and satisfaction, but also environmentally and in human terms."
Jeanette Orrey, School Meals Policy Advisor to the Soil Association
"My vision is that every child has a right to good wholesome school food and that food poverty will be a thing of the past."
Geetie Singh of the Duke of Cambridge in North London
"Always stand by your principles - you may be less well off financially, but you will be better off in yourself. Money just buys you the same stuff but at a higher price."
Phil Haughton of The Better Food Company in Bristol
"Organic principles are the foundation of healthy life for all humans, animals and soil. Without sustainable agriculture we are stuffed."
Abi and Margaret Weeds of Essential Care in Suffolk
"We'd like to continue breaking the boundaries in creating unsurpassed quality organic, ethical health & beauty products, so even more people can enjoy their benefits and lead a healthier, safer lifestyle."
Lesley Zwart, Youngstock Manager, Eastbrook Farm
"Organically we strive to have animals that are naturally healthy, but they can of course still get sick. The better we know an animal the sooner we will pick up if they are not fit."