Significant Growth in Organics as Soil Association Scotland launches Organic September campaign

11 September 2013

Organic spend in Scotland is on the rise.  Latest figures show a year-on-year increase of 6.1% to £13.4 million* over a 12 week period ending 9th June 2013.  Interestingly, Scottish spend is increasing at a higher rate than the rest of the UK where expenditure is only up by 4.2% to £187.4m for the same period.

This is excellent news for the Soil Association as it launches Organic September – Small Changes, Big Difference campaign.  Running throughout September, the campaign will target consumers to make just one small change in their shopping habits to make a big difference to sustainable food, animal welfare and the environment.
Laura Stewart, director of Soil Association Scotland enthused: “It’s fantastic news that organic spend is back on the increase in Scotland.  These figures prove people want to know where their food comes from and at the same time care about the environment and animal welfare. Our Organic September campaign – Small Changes, Big Difference will further promote the benefits of buying organic so that consumers can make an educated decision next time they go for a weekly shop. For example, if twenty families switched to organic milk, another cow will be free to range on clover rich organic pastures.”
Dairy still holds the largest share of the organic market at 32% in Scotland, closely followed by fruit, vegetables and salads at 27.5%.  Specific areas of organic growth have been within canned goods which is up by 20.8% to year to 9 June 2013, ambient bakery products up by 32%, chilled convenience foods up by 18.1% and savoury home cooking which is up by 17.4% to £3.4 million.
Major UK supermarkets have signed up to the campaign and will be promoting organic products in store. National and independent organic retailers throughout the country are being given toolkits which provide them with promotional products to help boost their organic sales.
The Soil Association is asking people to show what small change they'll be making at where there will also be offers, competitions, and farm visits to get involved with. Consumers can also pledge their small changes by tweeting us using the hashtag #SmallChangesBigDifference
*Total spending on organic grocery in Scotland was valued at £13.4 million for the 12 weeks ending 9th June 2013 (£187.4 million for GB).
This represents a year-on-year increase of 6.1% for Scotland, compared to an increase of 4.2% for GB as a whole.
Source: Kantar Worldpanel

Top 10 changes people can make:
Eat at least one piece of organic fruit each day
Switch one beauty product such as shampoo
Sign up for an organic veg box
Join the Soil Association
Have an organic cake bake off at work
Buy organic tea & coffee – and organic milk to put in them
Plant organic bee-friendly seeds
Take part in #organicbeauty weekend
Buy an organic pair of jeans
Throw an organic dinner party

Key events taking part during Organic September include:
• A weekend of organic health and beauty product promotions during Organic Health & Beauty Weekend on 7-8 September.
• The announcement of the Soil Association’s annual Organic Food Awards, supported by Seeds of Change, on 19 September. Now in their 27th year and with over 500 entries, the awards celebrate some of the tastiest, most sustainable food and drink the UK has to offer.
• Organic Fashion & Textiles Weekend, a focal point for organic textiles and fashion brands and retailers on the weekend of 21-22 September.

Further information contact:
Nicola Hetherington, Taste Communications
0131 225 7205 / 07967 731229

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