Singer Jack Johnson supports the Soil Association
03 September 2013
Folk singer-songwriter, Jack Johnson has pledged to match donations made to the Soil Association up to a total of $2,500 during his latest From Here to Now to You tour. The Soil Association will have stands at the Manchester and Birmingham gigs in September 2013.
A strong supporter of organic and sustainable, food and farming, Jack Johnson has already donated $500 to the Soil Association through his charitable foundation and will continue to donate more from his 2013 tour profits. He will be supporting the Soil Association during the launch of Organic September, the UK’s biggest celebration of all things organic.
Georgina McLeod, campaigns director at the Soil Association said: “We’re thrilled to be working with someone as inspirational as Jack Johnson. With our belief in the same values, like environmentally friendly farming and fresh, seasonal and organic food, we know we can work together to make a big difference.
“Our Organic September Small Changes, Big Difference campaign is all about encouraging people to make a small, achievable change by switching one household product or food to organic to make a big different to our planet. The partnership with Jack Johnson will help raise awareness of our work to transform food and farming in the UK.”
All At Once, Jack Johnson’s social action network, will be teaming up with the Soil Association and other non-profit organisations to connect with people who want to become active in their local and world community. Jack Johnson’s concerts will aim to educate, inspire, and connect people face-to-face with the All At Once network and other local and national non-profit organisations.
For press enquiries please contact:
Natasha Collins-Daniel, Press Office Manager – 0117 914 2448 / 07827 925380
Holly Black, Digital Communications and Press Officer – 0117 314 5170
Notes to Editors
• Find out more about All At Once here
• The Soil Association will be present at Jack Johnson’s Manchester gig on 11th September 2013 and Birmingham gig on 12th September 2013.
The Soil Association
The Soil Association was founded in 1946 by farmers, scientists, doctors and nutritionists to promote the connection between the health of the soil, food, animals, people and the environment. Today the Soil Association is the UK's leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. To find out more visit www.soilassociation.org