The Soil Association and Whole Foods Market get London buzzing

03 July 2013

 In response to the near catastrophic decline in bees and other pollinators in the UK, the Soil Association and Whole Foods Market UK are teaming up to get London buzzing.

The Soil Association’s campaign to get bee-harming pesticides banned saw a victory for the bees recently when the EU voted to suspend the use of three neonicotinoid pesticides in agriculture – widely believed to be one of the main reasons for the decline in bees. The Soil Association and Whole Foods Market are now helping to get London buzzing by offering a free packet of bee-friendly Phacelia seeds to their customers. Together they want to see bee-friendly flowers in pots, gardens and outdoor spaces all across London to help provide food for bees and rebuild damaged bee populations. During Whole Foods Market’s Share the Buzz week, 3-7 July, customers can pick up a free packet of organic bee-friendly seeds.

On Wednesday 3 July 5% of sales across selected Whole Foods Market stores will be donated to the Soil Association, the charity campaigning for bee-friendly organic food and farming. Participating stores include Piccadilly Circus, Camden, Stoke Newington and Clapham Junction.

Stephen Last, Head of Membership at the Soil Association says “Bees love Phacelia and the more bee-friendly spaces we create the better for the bees. We want to see Londoners leading the way in helping to rebuild the bee populations of Britain – it’s time to get London buzzing again!”

Michael Weber from Whole Foods Market UK says “One out of every three bites of food is pollinated by bees and other pollinators. Bees are vital to the reproduction of clover and alfalfa, which feed grazing animals, and to the diverse ecosystems that sustain wildlife.”


[1] Keep London Buzzing logo is available from Holly Black at or can be downloaded here
[2] Download a high resolution image of what a Whole Foods Market store would look like without produce pollinated by bees
[3] The Soil Association is the UK's leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. The Soil Association is a charity registered with the Charity Commission for England and Wales. Our charity number is 206862.
[4] Whole Foods Market.
[5] Follow the conversation on twitter using #sharethebuzz
[6] Whole Foods Market operate 7 stores across the United Kingdom keep in touch via
[7] Phacelia is a purple flowering plant attractive to bees and other pollinators. The free seeds are certified organic by the Soil Association.


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