Organic Market Report 2014Organic Market Report 2014

Our latest Organic Market Report, published March 2014, reveals that sales of organic products in the UK grew by 2.8% in 2013, a decisive return to growth after four years of contraction.

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UK organic market 2013

Key findings

Steady growth

  • Sales of organic products in the UK grew by 2.8% in 2013
  • The UK organic market is now worth £1.79billion in sales
  • The rate of growth was above the annual inflation rate of 2%
  • Growth has been particularly strong in the dairy sector (+4.4%): organic milk sales grew by 3.4% and yoghurt sales by 7%
  • Sales of organic vegetables increased by 3.4%, while meat, fish and poultry sales grew by 2.2%

Independent retailers

  • Sales through independent retailers increased by 6.9% to nearly £10million a week – their highest level since 2008
  • Sales through box-schemes, independent online shops and other home-delivery outlets increased by 11%

Multiple retailers

  • Supermarket sales grew by 1.2% - the first increase since 2009*
  • The strongest growth was seen by Ocado (+10.4%) and Waitrose (+6.5%). Sainsbury’s is the UK’s biggest organic retailer, with sales of its own-label organic range up 7%


  • Catering and restaurant sales rose by 10%, thanks to the success of the Soil Association’s Food for Life Catering Mark and demand from high-street chains, such as McDonald’s and Pret A Manger, for organic milk, tea and coffee

Health and beauty

  • Sales of organic health and beauty products grew by 17% in 2013 to £37.2 million
  • The number of Soil Association symbol holders increased by 12.5% to 135


  • The UK’s leading certifier of organic products to Global Organic Textiles Standards (GOTS), saw the turnover of its 73 textile symbol holders increase by 36% in 2013
  • Much of this growth was export-led, but the UK market for organic cotton is estimated to have grown by around 10%


  • Defra reports that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012 – the most recent period for which UK-wide data are available
  • In July 2013 the UK’s organic land area was reported to be 606,000 hectares (based on Defra data to the end of 2012)
  • The area of land under organic management is greater than the combined areas of Oxfordshire, Buckinghamshire and Berkshire, and constitutes 3.5% of the agricultural land area
  • Numbers of organic producers and processors fell by 6.3% to 6,487
  • Financial comparisons show that organic farm businesses were more stable and slightly more profitable than their comparable non-organic counterparts between 2006 and 2012. See our report Organic farming: How it stacks up

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Last year's report

*Data for multiple retailers is from Nielsen for both 2013 and 2012 for comparative purposes. Kantar Worldpanel data was used in the 2013 report which reports the multiple retailer market size at a lower level.

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Organic market report 2014


Thank you to...

The Organic Market Report 2014 was published with the support of

Triodos Bank


Key findings

6.9% increase in sales through independent outlets in 2013

Box scheme and home-delivery sales 11% increase to £193.6 million

4 out of 5 households buy organic products.Younger shoppers are key to growth.

Organic dairy products through the supermarkets up 4.4% and milk sales up 5%

73% of organic shoppers expect to buy more organic products in 2014