Introducing Organic Beauty Weekend
Sarah Brown - 06 September 2013
Organic September is always a great celebration of the organic products we know and love.
This year, it’s set to be even better, with the first 'Organic Beauty Weekend' taking place from the 6th to 8th of September.
This dedicated festival shows how far organic beauty has come in the sophistication stakes over recent years.
When I first launched Pai, I remember trying to convince Beauty Editors that organic products could work just as well as mainstream (artificial) brands. Many were sceptical!
Roll on seven years and 'organic' is now the buzz word of the beauty industry, with every major brand launching 'greener' ranges and a plant based 'must-have' featuring on most beauty pages.
Thanks to big developments in the way products are made and an explosion in organic ingredients (with data to show they actually work), 'organic' and 'effective' are no longer mutually exclusive terms.
Any brand that tells you otherwise is fobbing you off or being fed the line by an old school formulator stuck in their ways!
Not only are the results there to see, but the experience of using organic products can be superior too. Using the very best ingredients, cleanly grown and carefully extracted, you get a product that really sings on the skin.
This month, Pai is launching our 'Know the difference, Feel the difference' campaign for Organic September - aimed at helping people dodge 'fake' organic products and celebrate their favourite genuinely certified beauty finds.
Join in by telling us and the Soil Association what #OrganicBeauty means to you, or make the most of the following events and promotions:
7 September 2013, 12pm – 5pm – Take Pai Skincare’s Organic Beauty Challenge!
Whole Foods, 93 Glasshouse St, London, W1B 5AR
Can you tell the difference between an artificial moisturiser and one which is certified organic? Guess correctly and you could win a selection of Pai goodies.
All month – 'Clean Up' your beauty regime with a FREE Camellia & Rose Gentle Hydrating Cleanser and Muslin Cloth (worth £14) with the code 'ORGANICBEAUTY'.*
*With all orders over £20.
Sarah Brown is founder of Pai Skincare