Poultry - meat
Poultry will thrive in a free-range environment provided they are well managed in a system that promotes their positive health. In poorly designed or poorly managed systems, numerous health and welfare problems can arise, making the enterprise unviable and defeating a major part of the exercise – to improve poultry welfare by allowing more natural behaviour.
Increasing consumer awareness of the negative health and animal welfare aspects of intensive poultry production have fuelled this growth. Despite relatively little promotion by multiple retailers, some processors have struggled to keep up with demand, indicating a significant latent market for organic poultry.
To find out more about organic poultry production download our free comprehensive introductory guide:
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