Poultry - meat

Poultry will thrive in a free-range environment provided they are well managed in a system that promotes their positive health. In poorly designed or poorly managed systems, numerous health and welfare problems can arise, making the enterprise unviable and defeating a major part of the exercise – to improve poultry welfare by allowing more natural behaviour.

Increasing consumer awareness of the negative health and animal welfare aspects of intensive poultry production have fuelled this growth. Despite relatively little promotion by multiple retailers, some processors have struggled to keep up with demand, indicating a significant latent market for organic poultry.

To find out more about organic poultry production download our free comprehensive introductory guide:


Technical information (members only)

The Soil Association also produces a wide range of technical information - including guides, factsheet and supplier details for our members to benefit from. If you are not currently a member but interested in joining please click here to find out more about our membership from £75+VAT a year!

For a full list of current techical information avaliable please click here.